![L'Oreal partners with US neurotechnology company EMOTIV to help consumers make precise, personalized fragrance choices; partnership pairs Emotiv neurotech device with L'Oreal's proprietary scents, algorithms for consultations in Yves Saint Laurent stores L'Oreal partners with US neurotechnology company EMOTIV to help consumers make precise, personalized fragrance choices; partnership pairs Emotiv neurotech device with L'Oreal's proprietary scents, algorithms for consultations in Yves Saint Laurent stores](https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/press-releases/group/2022-scent-sation/scentsation-ysl-beaute.jpg)
L'Oreal partners with US neurotechnology company EMOTIV to help consumers make precise, personalized fragrance choices; partnership pairs Emotiv neurotech device with L'Oreal's proprietary scents, algorithms for consultations in Yves Saint Laurent stores
![L'Oréal Groupe : YSL Beauty Presents SCENT-SATION, the First In-store Fragrance Finder Based on Neuroscience L'Oréal Groupe : YSL Beauty Presents SCENT-SATION, the First In-store Fragrance Finder Based on Neuroscience](https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/5-science-and-technology/ysl-scent-sation/ysl-scent-sation-hero.jpg?rev=fcbbad76c3284b27a399f5c6a31a7a4d)